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Wednesday, January 29, 2014

Exclusive Interview

Tell us about where you are from and how you got to this position today.
First off, I want say thank you for having us and giving us a platform to tell our story. I was born in Los Angeles, California, Inglewood to be exact but I have stayed all over L.A., or as my Mother would say, “Where ever the rent was the cheapest!” We stayed in Compton, Watts, Lawndale, Hawthorne, off Harbor, off Western but mostly Inglewood and South Central. My Grandmother was off 54th and 8th Ave, that’s for all my LA heads, that’s what really counts to them.
I got into a little minor trouble and the family shipped me to Austin, TX. First I was right over by Dobie Middle for all my ATX heads and then I moved out to the Houston area and I have stayed on all sides of Houston. Being that I moved so much, I think that cultivated my ability to deal with all types of people and to take that a step further, and make all type of music well.
I have always been into music like anybody else, but I hear music, I hear the different instruments and sounds a little more than the common fan. This lead me to figure out and be more interested in why a Drake was as popular as a Frank Sinatra who was as popular as a Taylor Swift who was, let say, as popular as a Skrillex who was as popular as a Miles Davis who was as popular as a Jodeci who was as popular as One Direction.
Not only am into it, but I understand what makes them all as big as they are, or was, and the importance of the prospective catalog. I guess it’s just the producer in me. I do it so well I make it look easy to everybody else. It funny sometimes, Fabalon baby!
Tell us more about the current song you are promoting to everyone.
Currently the team @fabalonlife are promoting the street singles Lame Figure & Broke and are accompanied by a video entitled LAME FIGUR3Z!/BROK3! which is off of the my first EPFORCH FABALON – FABALON FRE$H! Truthfully, these where not even our first choices to promote, but they just took off and we could not ignore the honest reaction to the music. Not to say people where knocking down our doors, but it is a steady building a crowd of people watching us just in case we blow.
I got no problems with that at all because they could be watching someone else. We are fortunate to get every single view, like, or add. Most importantly, I would like to say thank you for all that showed support! We will be shooting two more visuals for this project. Next we’ll working on my next project FORCH FABALON – FABALON FRE$HER EP. It will be more diverse but still be in the EP form.
This first project with Lame Figure was something to warm people up to my vocal tone and get some traction. We feel the project is doing just that. It’s getting the Fabalon brand out there and building integrity in the name. That was the goal, no deals or anything like that, just wanted to build the name on the net.
Feady Fachio & Kahlil Famous are working on projects too. They both are featured on the FORCH FABALON – FABALON FRE$H EP. They are coming with that real street feel, it’s definitely going to be an event. We will be hitting the net hard with those projects too.
Tell us about one of the hardest challenges you had to face in the industry?
The biggest challenge for me would be socially. I’m more of an introvert. This worked well when I was in the group setting because I could handle the music and expected my group members to do the chatting. Now it’s a bit different but good at the same time because I can control the message and the people that I choose to deal with. That would be my biggest challenge so far. And money! Money breaks down doors that knocking won’t open. It’s just the facts!
What was one of the biggest set backs in your career and how did you bounce back?
My biggest setback was feeling I needed a pat on the back. The best thing to happen to me was getting out of the sign me mode and getting off of my behind and doing it myself! I wasted a lot of time waiting on people to tell my crew we were good enough. I did a lot of that waiting strictly for my group’s sake. Because again, to my detriment, I was never really a people person. I do things to please my crew.
When you are in a group setting it’s more about what the group wants as a whole. Those may not be your views. In my case I didn’t need congratulations from someone who was making money of the group, as long as the music was dope to us we should be good with that. To get back to your original question, I would say needing the pat on the back because I wasted time on that. We bounced back by continuing to move forward.
What are some things artists need to be careful of?
Artists should be careful of listening to the hype. A friend of mine that worked a major once told me, “For every million seller, there are ten million people that hated it!” In other words you are never really as good or bad as they say you are, just keep working.
What suggestions do you have for other artists like yourself?
My suggestion would be to keep grinding. Do this for you and yours. And I don’t mean going to the club taking selfies and buying up drinks talking about you’re in these streets. No, I mean going to several clubs in one night promoting your music. Hitting the net every night promoting your music. Hitting the studio every night working on music. So when someone presses play on your app or song, it’s worth the experience.
What is one of your favorite ways to promote yourself and your music?
First of all build your brand to get someone to want to buy your product. I personally hate when an artist comes out of the blue asking me to buy his or her CD. I as a producer have to think from the artist’s end, the production end, the label end, and the consumer end. You may be the dopest thing since energy drinks, but I don’t know that.
Your job is to make me care. Make me want to buy it. Be the video I discovered online. Be the guy at the show who just killed it and he or she was just the opening act. But don’t stalk me and make me feel uncomfortable with your approach. Don’t forget CD pressing is a hustle too.
Why are you pressing up un-mastered songs that kill my car stereo anyway?! Take that time to prefect two songs, get them sounding right, and promote that way. Just a thought. I want to add that the net levels the playing field somewhat and I would tell anyone to get to know it and see what works for you. Learn how to do as much as you can for yourself. That way you know it’s getting done.
Where can people visit you?
@forchfabalon and @fabalonlife for everything. You can hit me up on Facebook, but I’ve been kicked off of there several times for trying to add too many friend so people reported me. I never knew a friend request was such a touchy subject. Let me say this, we use social media to grow our brand, get over it!
But seriously all jokes aside, I want to take the time to thank my man Stuart Rosemond of WWS Mag for giving us as a fledgling company a chance to kick around our thoughts and ideas on this thing we call music. I want to thank the reader who has taken the time read this interview. Fabalon baby!
All the main links are below:
YouTube Channel is FabalonHD

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